Bill Wallen has an extensive CREATIVE and STRATEGIC MARKETING background in Entertainment, Sports and Brand Marketing, Advertising, Promotions, Licensing, Merchandising, Publishing, Intellectual Property, Consumer Product and Retail Development.

  • Over 20 years as a Writer, Art Director, Producer, Brand Manager, Creative Director and Strategic Marketing Executive. Created award-winning advertising, marketing and promotions for Ogilvy & Mather, Young & Rubicam, Diener/Hauser/Bates, Seiniger and The Wallen Green Advertising, Design and Direct Marketing companies.

  • Worked on various projects for the Motion Picture, Home Video, Television, Music, Theme Park, Sports, New Media, Publishing, Licensing, Merchandising, Consumer Products and Strategic Planning Divisions of Disney, Warner Bros., Sony (Columbia Tristar), Universal, Paramount, 20th Century Fox, MGM, Amblin / Dreamworks and LucasFilm.

  • Developed many Marketing Innovations through Emerging Technologies for New Media for Advertising, Consumer Products, Licensing, Merchandising and Promotional programs for hundreds of Major Motion Pictures including: Godzilla, The Mask of Zorro, Men in Black, Starship Troopers, Jerry Maguire, Jumanji, Jurassic Park, Back to the Future, Indiana Jones, The Land Before Time, An American Tail, Roger Rabbit, Batman, Star Trek, Gremlins, Star Wars, Close Encounters of the Third Kind, Superman, Rocky, and Jaws.

  • Created other innovative Marketing and Merchandising Programs for Television, Music, Sports and Leisure Time projects include comprehensive Licensing Programs for Jeopardy!, Wheel of Fortune, Mad About You, The Nanny, Beakmans World, the creation of the Fox Kids Clubs and its magazine “Totally Kids” (currently the largest circulation kids magazine in the world) and Family Channel’s Fun Town. National and Worldwide concert, touring and merchandising programs for Neil Diamond, Barbra Streisand, Billy Joel, Janet Jackson, Harry Connick Jr., Kenny Loggins, Crosby, Stills and Nash, John Denver and Michael Jackson. Studio Direct Collectibles Interactive Direct Response promotional merchandising programs, Organized Sports Publishing and Apparel, World Cup Soccer, Goodyear Racing, Los Angeles Dodgers, Harlem Globetrotters, Ice Capades and Barnum and Bailey Circus.

  • A Veteran of the Advertising and Marketing worlds, with outstanding personal relationships with domestic and international brand managers.
  • Creatively directed major governmental/corporate I.D./Branding and major licensing, merchandising and national promotional tie-ins for Coca-Cola, McDonalds, Pepsi, Burger King, Taco Bell, Pizza Hut, Dominoes Pizza, Subway, Seven Eleven, Kraft, Mattel, Hasbro, Nike, Levi Strauss, Visa, American Express, Ford, Harley-Davidson, Target, Toys R Us, Sega, Sony, U.S. Department of Education, IBM, AT&T, GTE, Scholastic, Random House, GoldenBooks, Hallmark and Western Publishing.

  • Created, Designed, Licensed and Managed the development of complete Intellectual Properties and Original Character Development for Entertainment, Sports, Toys, Games, Publishing and Apparel projects including: Jepbirdy!, Wheelie, Super Ghostbusters, Captain Planet, Stunt Dawgs, Thought Factory/ D.C. Comic’s, “Superheroes”, The Laugh Factory, Weekend Warriors and The Willowbe Woods’ Campfire Stories. Retail theme projects include Sony Plaza, Sony Magic, Sony Station, Planet Hollywood, HardRock Café, and House of Blues.

  • Active voting member of the Academy of Motion Pictures Arts and Sciences (OSCARS).
  • Past Commissioner of Little League Baseball and author of The Official Coach’s Workbook (Williamsport, Pennsylvania).
  • Graduate Art Center College of Design in association with the University of Southern California, awarded with highest honors in Communications and Advertising Design.
  • Instructor and Guest Lecturer at AFI, USC and UCLA Marketing, Business and Film departments and countless strategic marketing, advertising, design, new media, licensing and consumer product seminars throughout the country.
  • Mr. Wallen was the Senior Vice President, Creative Director Strategic Marketing Worldwide for the Columbia Tristar Motion Picture Group and Sony Pictures Entertainment (1992-1998).

  • Currently, Mr. Wallen is the Principal Partner of Wallen Design, an intellectual property development / production company working in association with “The Hatchery” and the co-creator of The Willowbe Woods Campfire Stories series of books, music and home entertainment (Video, DVD and CD’s). Currently in release: “The Moon In My Room” and “The Not Me Monster” and “A Team Of One”.

For more information or to set an appointment
call (818) 735-8893 or send me an e-mail.

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