Wallen has an extensive CREATIVE and
STRATEGIC MARKETING background in Entertainment, Sports and Brand Marketing,
Advertising, Promotions, Licensing, Merchandising, Publishing, Intellectual
Property, Consumer Product and Retail Development.
- Over 20 years
as a Writer, Art Director, Producer, Brand Manager, Creative Director
and Strategic Marketing Executive. Created award-winning advertising,
marketing and promotions for Ogilvy & Mather, Young & Rubicam,
Diener/Hauser/Bates, Seiniger and The Wallen Green Advertising,
Design and Direct Marketing companies.
- Worked on
various projects for the Motion Picture, Home Video, Television,
Music, Theme Park, Sports, New Media, Publishing, Licensing, Merchandising,
Consumer Products and Strategic Planning Divisions of Disney, Warner
Bros., Sony (Columbia Tristar), Universal, Paramount, 20th Century
Fox, MGM, Amblin / Dreamworks and LucasFilm.
many Marketing Innovations through Emerging Technologies for New
Media for Advertising, Consumer Products, Licensing, Merchandising
and Promotional programs for hundreds of Major Motion Pictures including:
Godzilla, The Mask of Zorro, Men in Black, Starship Troopers, Jerry
Maguire, Jumanji, Jurassic Park, Back to the Future, Indiana Jones,
The Land Before Time, An American Tail, Roger Rabbit, Batman, Star
Trek, Gremlins, Star Wars, Close Encounters of the Third Kind, Superman,
Rocky, and Jaws.
- Created other
innovative Marketing and Merchandising Programs for Television,
Music, Sports and Leisure Time projects include comprehensive Licensing
Programs for Jeopardy!, Wheel of Fortune, Mad About You, The Nanny,
Beakmans World, the creation of the Fox Kids Clubs and its magazine
“Totally Kids” (currently the largest circulation kids
magazine in the world) and Family Channel’s Fun Town. National
and Worldwide concert, touring and merchandising programs for Neil
Diamond, Barbra Streisand, Billy Joel, Janet Jackson, Harry Connick
Jr., Kenny Loggins, Crosby, Stills and Nash, John Denver and Michael
Jackson. Studio Direct Collectibles Interactive Direct Response
promotional merchandising programs, Organized Sports Publishing
and Apparel, World Cup Soccer, Goodyear Racing, Los Angeles Dodgers,
Harlem Globetrotters, Ice Capades and Barnum and Bailey Circus.
- A Veteran
of the Advertising and Marketing worlds, with outstanding personal
relationships with domestic and international brand managers.
directed major governmental/corporate I.D./Branding and major licensing,
merchandising and national promotional tie-ins for Coca-Cola, McDonalds,
Pepsi, Burger King, Taco Bell, Pizza Hut, Dominoes Pizza, Subway,
Seven Eleven, Kraft, Mattel, Hasbro, Nike, Levi Strauss, Visa, American
Express, Ford, Harley-Davidson, Target, Toys R Us, Sega, Sony, U.S.
Department of Education, IBM, AT&T, GTE, Scholastic, Random
House, GoldenBooks, Hallmark and Western Publishing.
Designed, Licensed and Managed the development of complete Intellectual
Properties and Original Character Development for Entertainment,
Sports, Toys, Games, Publishing and Apparel projects including:
Jepbirdy!, Wheelie, Super Ghostbusters, Captain Planet, Stunt Dawgs,
Thought Factory/ D.C. Comic’s, “Superheroes”,
The Laugh Factory, Weekend Warriors and The Willowbe Woods’
Campfire Stories. Retail theme projects include Sony Plaza, Sony
Magic, Sony Station, Planet Hollywood, HardRock Café, and
House of Blues.
- Active voting
member of the Academy of Motion Pictures Arts and Sciences (OSCARS).
- Past Commissioner
of Little League Baseball and author of The Official Coach’s
Workbook (Williamsport, Pennsylvania).
Art Center College of Design in association with the University
of Southern California, awarded with highest honors in Communications
and Advertising Design.
and Guest Lecturer at AFI, USC and UCLA Marketing, Business and
Film departments and countless strategic marketing, advertising,
design, new media, licensing and consumer product seminars throughout
- Mr. Wallen
was the Senior Vice President, Creative Director Strategic Marketing
Worldwide for the Columbia Tristar Motion Picture Group and Sony
Pictures Entertainment (1992-1998).
Mr. Wallen is the Principal Partner of Wallen Design, an intellectual
property development / production company working in association
with “The Hatchery” and the co-creator of The Willowbe
Woods Campfire Stories series of books, music and home entertainment
(Video, DVD and CD’s). Currently in release: “The Moon
In My Room” and “The Not Me Monster” and “A
Team Of One”.